Accomplished professional with strong portfolio of successes that contribute to achieving business objectives in building brand and high visibility for start-ups, small businesses and emerging corporations such as Apple, WebTV Networks and Google

Posts by Marcy

Top 5 Disruptions in Digital Media

Posted by on May 29, 2013 in Blog | 0 comments

This is an interesting article from Tim Cadogen, CEO of OpenX – http://www.linkedin.com/today/post/article/20130525041855-3257535-the-top-5-disruptions-in-digital-media. Tim identifies the top 5 disruptions in digital media: 1.  Multi-screen proliferation 2.  Advertising precision 3.  Accelerating automation 4.  Interruptive to native 5.  Static to real-time Get ready as our lives inevitably change….is it for the better? We’ll...

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Media interview tips

Posted by on May 27, 2013 in Blog | 0 comments

Happy Memorial Day! Hopefully you are one of the lucky ones who is at the beach enjoying the sand and surf, or home watching tennis or the new Arrested Development episodes. I just read an article in the New York Times on public speaking and started thinking about interviews with the media and on how to show you are an expert in your field. The following tips can keep you focused on delivering your agenda, your top responsibility when talking with the press: Bridging – using a...

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How summers go for launchers

Posted by on May 22, 2013 in Blog | 0 comments

Summertime is easy and breezy, right? Not when you are a company preparing for a new product/service introduction or company launch. Much preparation is needed for a successful debut and the time to start is at least three months before liftoff.  For marketing, there is website and content development, SEO, SEM, researching customer segments, focus groups/engaging potential customers, product pricing vs. fremium model, contacting beta testers, setting up customer service, refining product,...

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Explaining PR

Posted by on Apr 9, 2013 in Blog | 0 comments

PR builds awareness and credibility for your company, product or service – which is critical for entrepreneurs and small businesses. Awareness is built by sharing company news or information through your key influencers(let’s say reporters and bloggers), in order to reach customers, potential employees, joint venture partners, investors and anyone else who needs to know about you. Credibility is built when the reporter or blogger writes about you in the paper, magazine or blog because they are...

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10 Commandments of Blogging

Posted by on Mar 27, 2013 in Blog | 0 comments

I read a helpful article by Stanford Smith on Ragan.com on blogging guidelines – http://www.ragan.com/Main/Articles/46070.aspx#. Though I don’t adhere to the list all the time, it is a great set of “commandments” on how to have a successful blog.

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