Accomplished professional with strong portfolio of successes that contribute to achieving business objectives in building brand and high visibility for start-ups, small businesses and emerging corporations such as Apple, WebTV Networks and Google

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You can never get enough advice from Steve Jobs

Posted by on Aug 7, 2013 in Blog | 0 comments

Fast Company recently ran some rare old videos of the late Steve Jobs talking about “Thinking Different.” It’s a long watch but worth it – Seven Rare Steve Jobs Videos That Show How To “Think Different” http://f-st.co/7uU5dw1 ...

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Writing Exercises

Posted by on Jul 23, 2013 in Blog | 0 comments

Want to learn how to write better, more concise, pithier? Here are some writing exercises from Ragan PR – http://www.ragan.com/Main/Articles/47011.aspx Just start with one exercise  a day and soon your articles will be those posted that go viral!

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Messaging and Positioning

Posted by on Jul 8, 2013 in Blog | 0 comments

How important is concise and clear messaging for today’s businesses? Whether you are a startup, emerging growth company or corporation, your market positioning comes down to three phrases – what you want to remember and communicate about your product or service. Remembering is critical and why it is imperative to keep your messaging short and succinct. Your spokespeople need to articulate quickly what you are all about, including at cocktail parties, conferences, in press interviews and analyst briefings. One of the best things I...

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6 public speaking lessons from Mick Jagger

Posted by on Jun 18, 2013 in Blog | 0 comments

Read this great article on Ragan.com about how Mick Jagger can teach a thing or two to public speakers about handling a crowd. Look for the six public speaking lessons from Mick Jagger at http://www.ragan.com/Main/Articles/46861.aspx.  

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Water

Posted by on Jun 17, 2013 in Blog | 0 comments

What is it about jelly fish that so mesmerize us and whose exhibit at a city aquarium draws us closer? Is it their eerie beauty or slow movements that keep us gazing as they languidly move up and down in the ocean water? Then there is a Zen quote – “Don’t push the river, it flows by itself” – that is yet another metaphor for looking for the meaning of life. And what do jelly fish and the Zen saying have in common? I think it is that life takes us on a series of waves and currents that we navigate but ultimately...

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Top 5 Disruptions in Digital Media

Posted by on May 29, 2013 in Blog | 0 comments

This is an interesting article from Tim Cadogen, CEO of OpenX – http://www.linkedin.com/today/post/article/20130525041855-3257535-the-top-5-disruptions-in-digital-media. Tim identifies the top 5 disruptions in digital media: 1.  Multi-screen proliferation 2.  Advertising precision 3.  Accelerating automation 4.  Interruptive to native 5.  Static to real-time Get ready as our lives inevitably change….is it for the better? We’ll...

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Media interview tips

Posted by on May 27, 2013 in Blog | 0 comments

Happy Memorial Day! Hopefully you are one of the lucky ones who is at the beach enjoying the sand and surf, or home watching tennis or the new Arrested Development episodes. I just read an article in the New York Times on public speaking and started thinking about interviews with the media and on how to show you are an expert in your field. The following tips can keep you focused on delivering your agenda, your top responsibility when talking with the press: Bridging – using a transitional phrase that allows you to move into positive...

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How summers go for launchers

Posted by on May 22, 2013 in Blog | 0 comments

Summertime is easy and breezy, right? Not when you are a company preparing for a new product/service introduction or company launch. Much preparation is needed for a successful debut and the time to start is at least three months before liftoff.  For marketing, there is website and content development, SEO, SEM, researching customer segments, focus groups/engaging potential customers, product pricing vs. fremium model, contacting beta testers, setting up customer service, refining product, meeting compliance standards and preparing marketing...

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Explaining PR

Posted by on Apr 9, 2013 in Blog | 0 comments

PR builds awareness and credibility for your company, product or service – which is critical for entrepreneurs and small businesses. Awareness is built by sharing company news or information through your key influencers(let’s say reporters and bloggers), in order to reach customers, potential employees, joint venture partners, investors and anyone else who needs to know about you. Credibility is built when the reporter or blogger writes about you in the paper, magazine or blog because they are an objective third-party reviewing and hopefully,...

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10 Commandments of Blogging

Posted by on Mar 27, 2013 in Blog | 0 comments

I read a helpful article by Stanford Smith on Ragan.com on blogging guidelines – http://www.ragan.com/Main/Articles/46070.aspx#. Though I don’t adhere to the list all the time, it is a great set of “commandments” on how to have a successful blog.

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