Accomplished professional with strong portfolio of successes that contribute to achieving business objectives in building brand and high visibility for start-ups, small businesses and emerging corporations such as Apple, WebTV Networks and Google

Blog

Media interview tips

Posted by on May 27, 2013 in Blog | 0 comments

Happy Memorial Day! Hopefully you are one of the lucky ones who is at the beach enjoying the sand and surf, or home watching tennis or the new Arrested Development episodes. I just read an article in the New York Times on public speaking and started thinking about interviews with the media and on how to show you are an expert in your field. The following tips can keep you focused on delivering your agenda, your top responsibility when talking with the press: Bridging – using a...

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How summers go for launchers

Posted by on May 22, 2013 in Blog | 0 comments

Summertime is easy and breezy, right? Not when you are a company preparing for a new product/service introduction or company launch. Much preparation is needed for a successful debut and the time to start is at least three months before liftoff.  For marketing, there is website and content development, SEO, SEM, researching customer segments, focus groups/engaging potential customers, product pricing vs. fremium model, contacting beta testers, setting up customer service, refining product,...

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Explaining PR

Posted by on Apr 9, 2013 in Blog | 0 comments

PR builds awareness and credibility for your company, product or service – which is critical for entrepreneurs and small businesses. Awareness is built by sharing company news or information through your key influencers(let’s say reporters and bloggers), in order to reach customers, potential employees, joint venture partners, investors and anyone else who needs to know about you. Credibility is built when the reporter or blogger writes about you in the paper, magazine or blog because they are...

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10 Commandments of Blogging

Posted by on Mar 27, 2013 in Blog | 0 comments

I read a helpful article by Stanford Smith on Ragan.com on blogging guidelines – http://www.ragan.com/Main/Articles/46070.aspx#. Though I don’t adhere to the list all the time, it is a great set of “commandments” on how to have a successful blog.

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SxSW offers How To’s for Social Media

Posted by on Mar 21, 2013 in Blog | 0 comments

South by Southwest, the interactive conference in Austin that has blown other tech get-togethers out of the water, always includes conversations around the latest How To’s in Marketing and this year was no different.  Jonah Peretti, founder and CEO of BuzzFeed, gave some great advice on communicating with your constituency online – http://bit.ly/WBKTMj Jonah touches on what makes social media such a strong marketing tool – localized, contextual content directed at what...

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Recent press coverage

Posted by on Feb 25, 2013 in Blog | 0 comments

Two of my clients recently received press coverage for their companies. Compleat Gourmet and Gifts retail store was profiled in the Denver Post community section, Your Hub, at http://yourhub.denverpost.com/southmetro/business-focus-compleat-gourmet-and-gifts-centennial/KsQFteZzxXbNaYe380bVAJ-story. Really interesting background on the owner Connie Stevinson and how an independent store competes with large retail chains. Compleat Gourmet is located in Centennial, CO. Rental Kharma is a new...

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