Accomplished professional with strong portfolio of successes that contribute to achieving business objectives in building brand and high visibility for start-ups, small businesses and emerging corporations such as Apple, WebTV Networks and Google

Explaining PR

Posted by on Apr 9, 2013 in Blog | 0 comments

PR builds awareness and credibility for your company, product or service – which is critical for entrepreneurs and small businesses.

Awareness is built by sharing company news or information through your key influencers(let’s say reporters and bloggers), in order to reach customers, potential employees, joint venture partners, investors and anyone else who needs to know about you.

Credibility is built when the reporter or blogger writes about you in the paper, magazine or blog because they are an objective third-party reviewing and hopefully, singing your praises.

The resulting action is that people go to your website or store to evaluate the information for themselves, and perhaps join your company, pitch you on a potential partnership, invest as a stakeholder or buy your product or service. The resulting actions would depend on what your PR messages are, and how it’s delivered.

 

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